YHC
EN/中文

About us

From global ambition to local execution.

YHC understands the needs of Chinese brands going global and connects them with local expertise to bring projects to life.

YHC local team

YHC is an international marketing and local execution partner for Chinese brands expanding into overseas markets.

We connect brands with local media, PR agencies, event teams, creators, and market resources to support international communications and marketing activities.

With an office in the Middle East and experience across international markets, we coordinate local partners and help turn marketing plans into projects on the ground.

Our methodology

Marketing across the brand lifecycle

Different growth stages call for different objectives, content and channels. Start with the business goal, then connect local execution with the measures that matter.

01

Launch

Product awareness

Content strategy
Highlight product features, benefits and offers; create and refine assets quickly.
Channel mix
  • Brand identity and positioning
  • Websites and social channels
  • Paid search and SEO
Evaluation focus
Product exposure and sales
02

Growth

Market recognition

Content strategy
Combine creators, media and use cases; clarify brand values and visual identity.
Channel mix
  • Social and community management
  • Creative campaigns and PR
  • Influencers and online or outdoor advertising
Evaluation focus
Brand awareness and engagement
03

Maturity

Brand value

Content strategy
Develop local IP, brand or sports partnerships, and campaigns around meaningful local events.
Channel mix
  • Brand and IP collaborations
  • PR, events and creators
  • Exhibitions, DOOH and CTV
Evaluation focus
Organic search, brand affinity and reputation
04

Renewal

Repositioning

Content strategy
Connect credible ESG and community stories with a consistent global brand proposition.
Channel mix
  • Brand positioning and renewal
  • PR, social and community content
  • Thought leadership and creator partnerships
Evaluation focus
Retention, loyalty, market share and leads

Our approach

Understand. Connect. Execute.

01

Understand

Start with your objectives, audience and target market. Define what the project needs to achieve.

02

Connect

Bring together the local media, PR partners, creators and production teams that fit the brief.

03

Execute

Coordinate the details, support on-site delivery and follow through on project communications.

Our markets

An international outlook.
Local connections.

01

Middle East

Our local office02

South America

03

Russia

04

Australia

05

France

More markets, shaped around your project.

Start a conversation

Let's discuss
your next project.

Get in touchcindy@yhcjg.com