From the first conversation to the final detail.

Five connected capabilities supporting Chinese brands in international markets.

Local event preparation
Planning, people and the details on site.
01

Media Relations

Connect with the right local media, and make every conversation relevant.

  • Local media research and outreach
  • Media invitations, interviews and hosting
  • Press materials and information distribution
  • Ongoing media coordination
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02

PR & Communications

Translate brand stories into communications that make sense in each market.

  • International PR coordination
  • Brand messaging and localization
  • Local PR agency coordination
  • Press communications and project support
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03

Event Planning & Execution

From the first brief to the final on-site detail, bring your brand experience to life.

  • Brand and vehicle launches
  • Media test drives and product experiences
  • International motor shows and media days
  • Local vendors, guests and on-site operations
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04

Influencer Marketing

Bring brands and local creators together around an audience that matters.

  • Creator research and selection
  • Collaboration and proposal coordination
  • Content collaboration management
  • Creator participation in brand and media events
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05

Local Market Support

Work with local knowledge, connected partners and hands-on project coordination.

  • Local media and marketing partner coordination
  • Event teams, production and vendor connections
  • Cross-market project communication
  • On-the-ground execution support
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Marketing across the brand lifecycle

Different growth stages call for different objectives, content and channels. Start with the business goal, then connect local execution with the measures that matter.

01

Launch

Product awareness

Content strategy
Highlight product features, benefits and offers; create and refine assets quickly.
Channel mix
  • Brand identity and positioning
  • Websites and social channels
  • Paid search and SEO
Evaluation focus
Product exposure and sales
02

Growth

Market recognition

Content strategy
Combine creators, media and use cases; clarify brand values and visual identity.
Channel mix
  • Social and community management
  • Creative campaigns and PR
  • Influencers and online or outdoor advertising
Evaluation focus
Brand awareness and engagement
03

Maturity

Brand value

Content strategy
Develop local IP, brand or sports partnerships, and campaigns around meaningful local events.
Channel mix
  • Brand and IP collaborations
  • PR, events and creators
  • Exhibitions, DOOH and CTV
Evaluation focus
Organic search, brand affinity and reputation
04

Renewal

Repositioning

Content strategy
Connect credible ESG and community stories with a consistent global brand proposition.
Channel mix
  • Brand positioning and renewal
  • PR, social and community content
  • Thought leadership and creator partnerships
Evaluation focus
Retention, loyalty, market share and leads

Let's discuss
your next project.

Get in touchcindy@yhcjg.com