Global ambition. Local connections.

We connect brands with local knowledge and relevant partners across five focus markets.

World map illustration supplied in the YHC presentation
Selected markets & resource connections

Middle East

Our local office

With an office in the Middle East, YHC supports local media engagement, PR coordination, brand events and marketing execution for Chinese brands.

A local creator test drive in Saudi Arabia
Local market activation and creator experiences

South America

Coordinate market-relevant media, communications and project partners for brand activity in South America.

Russia

Connect Chinese brands with local media and marketing resources, supported by cross-market coordination.

Australia

Support media, creator and event collaboration through relevant local partners.

Local insight shapes execution

Local partners help connect the brand's objectives with the cultural and operational realities of each market.

01

Understand the local context

Understand cultural and channel differences before deciding how the brand should communicate.

02

Coordinate the right partners

Bring relevant media, creators, event teams and production partners into the project.

03

Connect planning and delivery

Keep the brand objective visible through planning, local coordination and on-site work.

Let's discuss
your next project.

Get in touchcindy@yhcjg.com