Middle East
Our local officeWith an office in the Middle East, YHC supports local media engagement, PR coordination, brand events and marketing execution for Chinese brands.

Where we work
We connect brands with local knowledge and relevant partners across five focus markets.

More markets, shaped around your project.
With an office in the Middle East, YHC supports local media engagement, PR coordination, brand events and marketing execution for Chinese brands.

Coordinate market-relevant media, communications and project partners for brand activity in South America.
Connect Chinese brands with local media and marketing resources, supported by cross-market coordination.
Support media, creator and event collaboration through relevant local partners.
Coordinate international event communications and connect on-site brand stories with target audiences.
Explore the AITO Paris Motor Show projectOur methodology
Local partners help connect the brand's objectives with the cultural and operational realities of each market.
Understand cultural and channel differences before deciding how the brand should communicate.
Bring relevant media, creators, event teams and production partners into the project.
Keep the brand objective visible through planning, local coordination and on-site work.