AITO at Paris: Reaching the Middle East
Extending a Paris Motor Show debut through Middle East media, local stories and coordinated content distribution.
Project overview
The work,
in context.
AITO’s Paris Motor Show debut created an opportunity to reach media and potential buyers in the Middle East. The campaign connected an international launch moment with regional communications.
Targeted outreach brought together automotive, technology and lifestyle media. Event photography, short videos, show tours and editorial coverage were distributed to extend the Paris story into Middle East media and social channels.
Media outreachEvent content distributionRegional communications
140M+Potential reach
1,200+Content pieces
24Middle East media partners
Inside the project
Moments, people and stories from the project.