Apollo Go: Local Creator Stories
Two creator-led stories made autonomous driving relevant to local car culture and everyday curiosity.
Project overview
The work,
in context.
The first story used Ferrari World and local car culture to introduce the autonomous driving experience through an unexpected narrative.
A second creator visit used immersive exhibition content and a “gold watch for a test drive” story to make L4 autonomous driving relatable. The two projects' video results are shown separately.
Local creator collaborationStory developmentExperience-led content
1.7M+Ferrari World video views
5M+Creator-visit video views
160%+Increase in related searches
5.74%Engagement rate
Search growth and engagement rate relate to the creator-visit project. Video views are reported separately for the two projects.
Inside the project
Moments, people and stories from the project.