GAC EMPOW Creator Test Drives
Local racing drivers, presenters and creators shared first-hand experiences of the new EMPOW.
Project overview
The work,
in context.
In 2023, 15 racing drivers, presenters, fashion creators and designers joined local test drives for the GAC EMPOW launch in Saudi Arabia.
The project brought together different creator perspectives to present the new model through direct product experiences and locally relevant content.
Local creator coordinationNew-model test drivesProduct experience content
15Participating creators
Inside the project
Moments, people and stories from the project.