GAC Ramadan Community Initiative
Community action with Dubai Food Bank, extended through Gulf News coverage and social content.
Project overview
The work,
in context.
During Ramadan, the initiative with Dubai Food Bank distributed meals to workers. The project connected GAC's brand communications with a local community activity.
Gulf News reporting and social video content extended the initiative beyond the event, bringing together on-the-ground action, published media coverage and online distribution.
Community event coordinationMedia coverageSocial content distribution
426K+Total media impressions
310K+Video views
88K+Print readership
Inside the project
Moments, people and stories from the project.