ROX ADAMAS International Launch
Regional launch experiences connecting off-road capability and exploration with the expectations of each market.
Project overview
The work,
in context.
Regional launch events presented ROX ADAMAS through off-road capability, long-distance reliability and exploration. Local experiences helped the brand communicate across Russia, Central Asia, the Middle East and South America.
The narrative reflected each market: demanding terrain and cold-weather reliability in Russia and Central Asia, desert exploration in the Middle East, and local needs and discovery in South America.
Regional launch planningLocal experience designOn-site execution
Inside the project
Moments, people and stories from the project.